In Florida, a dead parking lot and historic department store are being transformed into mixed-use to help revitalize this downtown

On March 14, 2022, Brand Atlantic Real Estate Partners, Wheelock Street Capital, and design and consulting firm B+H Architects unveiled plans for their new mixed-use redevelopment in downtown West Palm Beach, Florida.

Designed in partnership with executive architect Spina O’Rourke + Partners, the project reflects a growing demand for a new type of office typology that meets the needs of tech and finance firms relocating to the area.

Over the last two years, West Palm Beach has become an emerging destination for finance and tech, with major players in both sectors relocating to the area. With that growth comes a demand for a new type of mixed-use office space that emphasizes mixed-use spaces, luxury amenities to the public realm and connection to outdoors,” says Patrick Fejer, Principal at B+H.

This evolution of the local workforce means a change in vision for the downtown. It’s an exciting time to be building in West Palm Beach,” he added.

Honoring the heritage of the neighborhood

The new site will introduce two new buildings downtown as a vertically integrated commercial community, designed and branded to become a destination that attracts a like-minded audience of tenants and end users.

The original heritage building on the site, 111 Olive, will be retained, restored and transformed into a 3-story mixed-use tower with ground floor retail, a new marquee restaurant at grade that will boast an expansive outdoor patio, and boutique office space on the top two floors.

Previously occupied by a department store, it was paramount that the original art moderne aesthetic be retained to connect back to the historic fabric of the neighborhood.

Meeting the demands of a new workforce

Adjacent to 111 Olive, a vacant parking lot will be transformed into 300 Banyan – a 12-story bold, geometric glass tower that will house Class A office space with an expansive amenity floor equipped with a state-of-the-art indoor/outdoor gym and private outdoor terraces can be used by tenants year-round.

The tower will also include an elevated parking garage above ground floor retail, lobby and food and beverage offerings.

While an emphasis on outdoor workspace was once atypical in the region, new work styles emerging from the pandemic and a migration of major finance and tech firms has prompted a change in perspectives and priorities.

After two years of unconventional work restrictions, today’s workforce in West Palm Beach desires a flexible work environment that offers unique spaces for collaboration with a connection to the outdoors,” says Andrew Dance of Brand Atlantic Real Estate Partners.

With a mix of state-of-the-art amenity spaces, including outdoor seating options and large office terraces, the new office development arriving downtown will meet a huge demand gap that will only continue to grow,” he explained.

Catalyzing the evolution of West Palm Beach

Throughout the project’s design development, engagement with the local community and investment in public space was top priority. Connecting 111 Olive and 300 Banyan will be a public walkway that can be activated with a variety of food and beverage and retail pop ups or cultural programming, which will foster a sense of community between both buildings.

The development’s emphasis on public realm integration reflects the recent revitalization of downtown West Palm Beach into a bustling arts and entertainment district that is now a major player in the finance and tech economy.

We’re thrilled to play a part in the evolution of West Palm Beach into not only a cultural hub, but now a destination for finance and tech firms looking to relocate away from larger cities like New York,” said Adam Demark of Brand Atlantic Real Estate Partners.

The arrival of Wall Street South requires both thoughtful and beautifully executed buildings to support such an exciting transformation,” he continued.

The project will be delivered in two phases: 111 Olive is scheduled for delivery and occupancy in the 4th quarter of 2022; 300 Banyan is scheduled for delivery and occupancy in the 4th quarter of 2023. Pre-leasing efforts for both phases will commence in the 2nd quarter of 2022.

Images courtesy of B&H.

See Brand Atlantic Real Estate Partners website.

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