Founded in 2014, the Billion Oyster Project‘s (BOP) mission is to restore oyster reefs to New York Harbor through public education initiatives.
To achieve this, BOP conducts educational programs at local schools, offers community volunteering on Governors Island, and collects oyster shells from NYC restaurants to use as reef substrate as part of its shell collection program.
Their progress has been documented several times here in REVITALIZATION over the years.
Now, on November 25, 2019 the Billion Oyster Project (BOP) took yet another step forward when it announced a new partnership with Moët Hennessy USA.
“Billion Oyster Project is proud to be partnering with Moët Hennessy to grow our community, in size and enthusiasm, around restoring New York Harbor,” said Pete Malinowski, Executive Director of Billion Oyster Project.
“Each shell collected, oyster planted, and classroom engaged propels our movement forward — and closer to a healthier Harbor,” he continued.
Some of Moët Hennessy’s top restaurant accounts such as Per Se, Morimoto, Mandarin Oriental, and Marea participate in the shell collection program.
Over the past five years, BOP has restored 30 million oysters over 7 acres of habitat and is on track to achieve its long-term goal.
Starting this month, shortly after LVMH’s Future Life New York, a conference held to highlight the groups sustainable commitments and upcoming goals, BOP will now have the additional support of Moët Hennessy USA, which has committed up to 200 hours of volunteer work by employees and supporting fundraisers by its brands.
Moët Hennessy will also serve as the official Champagne and Wine Sponsor for BOP’s signature 2020 fundraisers: The Billion Oyster Party at Liberty Warehouse and Harbor Up! at Pier A. The Billion Oyster Party is the Billion Oyster Project’s largest annual gathering of supporters, and a celebration of the growing awareness of the value of restoring oysters to New York Harbor.
“The Moët Hennessy USA team is honored to partner with Billion Oyster Project,” said Jim Clerkin, President and CEO of Moët Hennessy North America.
“As an organization that is committed to the seven areas of sustainability – including water and effluents – embarking on this journey with Billion Oyster Project is an outstanding way to support a local program that also aligns with our dedication to sustainable development,” he added.
All images courtesy of the Billion Oyster Project.