The Emerging Regenerative Customer: What they think; how they feel; and what they’re urging companies to do next

Long-time REVITALIZATION readers know that the regenerative agriculture trend has picked up a lot of momentum in the past few years, even though the trend stretches back over two decades, as documented in The Restoration Economy (Berrett-Koehler, 2002).

Now, the first consumer research is starting to emerge. The link below will take you to a preview of a new study by preview of “The Emerging Regenerative Customer” co-authored by Emily Olson and Nils-Michael-Langenborg of Regen Friends.

Photo via Adobe Stock.

See preview of The Emerging Regenerative Customer (PDF).

See Regen Friends website.

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