On January 28, 2021, Kering and Conservation International launched the Regenerative Fund for Nature to transform 1 million hectares (2.5 million acres) of farms and landscapes producing raw materials in fashion’s supply chains to regenerative agriculture over the next five years.
As an important step in achieving Kering’s commitment to have a net positive impact on biodiversity by 2025, the 1 million hectares under the new Fund is on top of Kering’s goal to protect an additional 1 million hectares of critical, “irreplaceable” habitat outside of its direct supply chain, equaling the transformation of 2 million hectares in total.
The Regenerative Fund for Nature will provide grants to farmers, NGOs and key stakeholders who are on the frontlines of developing and scaling agricultural change on the ground. The first round of funding is open to grant applications as of today.
In launching the Regenerative Fund for Nature, Kering and Conservation International aim to help finance farmers transition from current agricultural practices, which have high impacts on climate and nature, towards more regenerative practices that restore nature and mitigate climate change.
The Fund will directly support farmers in adopting regenerative agricultural practices, building awareness of the need for improved farm-level practices, and ensuring the right market mechanisms are in place to scale regenerative agricultural production.
“Scaling the quantity and quality of natural, regenerative raw materials for the luxury and fashion industry is one of the key goals of the Regenerative Fund for Nature. Essentially, we are providing funds to groups that can directly trigger change at the farm-level, ultimately transitioning one million hectares to practices that work in harmony with nature,” said Marie-Claire Daveu, Chief Sustainability Officer and Head of International Institutional Affairs at Kering.
“As an industry, luxury and fashion can support this pivotal lever of change and help transform agriculture to meet climate goals and stem biodiversity loss,” she added.
Eligible projects will take place in one (or more) of the 17 countries that have been identified through a rigorous analysis by Conservation International, and will focus on one (or more) of the core raw materials for Luxury – leather, cotton, wool and cashmere.
“Biodiversity supports the ecosystems on which humanity depends — for the water we drink, the food we eat, and the clothes that we wear,” said Dr. M. Sanjayan, CEO of Conservation International.
“Kering’s commitment to protect the nature on which it depends is a massive step forward for the fashion industry, and it represents a huge opportunity for this sector to influence billions of people and help to redefine what we value as consumers of fashion and luxury goods. I applaud Kering’s leadership and look forward to working with them to transform their industry,” he concluded.
To support a proof of concept for regenerative raw materials in fashion’s supply chain, the Fund has been set up using pioneering science-based tools and methodologies to prioritize projects that will maximize positive impact. The projects’ progress will be monitored to ensure they deliver measurable outcomes for nature, climate and livelihoods.
Grant applications should be submitted by April 30, 2021.