VIDEO: Will an emoji named “Marvin the Meatball” help revitalize the struggling downtown of Edmonton, Alberta, Canada?

From money investments to a new emoji, the city of Edmonton, Alberta, Canada is looking into making downtown more vibrant.

As Adam Ziccarelli reports, some Edmontonians aren’t very fond of “Marvin the Meatball.”

Maybe emojis are what city leaders are reduced to when they lack an actual process for revitalization.

Watch 1 1/2-minute news video.

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